Web 2.0 Marketing

This post has been read 989 times.

What is web 2.0 marketing?

This is a very popular phrase today, although a lot of people really don’t know what it means. It’s basically marketing your business via social networking sites. The whole idea is to enable you to get into a conversation with your customers. So instead of pushing your sales message at them, you will be listening to their needs, and meeting them.

What is a “2.0 site”?

It’s just another word for a social networking site. Twitter, Facebook, and YouTube are prime examples of 2.0 sites. They could also include your own blog.

No matter which 2.0 marketing method you choose, the most important tip is that you get involved helping others. Today, more than ever, trust is very important for businesses. Customers are very wary of people trying to sell them something.

Web 2.0 is a way to get you past this barrier, and help people trust you. It’s no longer enough to just have a sales letter and email list. You have to involve your customers.

What’s the key to success with 2.0?

It is genuinely trying to help people. One of the best ways is to answer their questions. Sure, you have a reason for doing it: trying to increase trust, and ultimately your profits. However, when you genuinely answer questions with an eye to really helping them, people will be more likely to trust you.

When they know you really want to benefit them, they will trust what you have to say more. “People don’t care how much you know until they know how much you care.” So the key is to get involved in discussions, and establish yourself as an expert.

What are the best places to market?

Forums are awesome places to get involved and start answering questions. There is a lot of discussion going on here. Therefore getting involved and answering questions will really establish you as an expert.

On some of the sites, like Squidoo or Twitter, you can post informative posts. Assuming they are interesting and have good information, people will then leave comments on them, which you can respond to.

Also, video marketing is very effective. And if you do good keyword research and post them to the right sites, you can get your videos ranked in the search engines. Finally, you can start a blog on your own domain, and get that ranked.

So involvement is the key.

If you don’t like people and don’t want to talk to your customers, then you simply won’t make much money today. That’s what web 2.0 is all about. Start getting involved and you will benefit with increased profits.

Related posts:

1. Local Internet Marketing
2. ReTweet Promotions
3. How To SEO Your Facebook Account