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How to Integrate Pinterest into Your Small Business Marketing Strategy

How to Integrate Pinterest into Your Small Business Marketing Strategy

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How to Integrate Pinterest into Your Small Business Marketing Strategy
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Pinterest is the fastest growing social networking site. Launched in March 2010, it’s a photo sharing site that now boasts 11.7 million unique users. It is a fun site for personal use; creating boards and pinning images is both useful and entertaining.

Pinterest can also be a useful tool to build your business. Before you sign onto the site and start pinning, take a look at your existing marketing strategy and plan your actions strategically. Here are a few tips and steps to take to integrate Pinterest into your small business marketing strategy.

1 Create Separate Accounts

There’s little doubt you’ll want to have your own Pinterest account for personal uses. Create a separate business account for marketing purposes.

2 Add Pinterest to Your Blog and/or Website

Take a look at your website or blog. Are they Pinterest friendly? That is to say, do they contain lovely images and perhaps even infographics (visual representations of information, data or knowledge)? If your blog or website contains a lot of visual elements that people can add to Pinterest, consider adding a “Pin This” button on your site. If your blog or website isn’t Pinterest friendly, consider how you might add more visual interest… as I’ve done with the image below. 🙂

Pinterest Marketing Strategy

3 Creating Content

Content is always the foundation of your marketing strategy because content is how you communicate with your prospects and audience. Consider how your content can become more visually interesting. One of the things you can do on Pinterest is strategically pin images on your own website or blog.

Of course you don’t want to be heavy handed with this. Pinterest is a social networking site, not an advertising directory. Post your own images selectively. For example, if you just released a new report or product then that’s the perfect time to create content and images to pin. Each Pin from your site can be linked back to your site to drive traffic to that page.

4 Creating Boards

Before you start creating boards, spend some time planning what you want them to achieve and how they’ll provide interest and value to your followers. For example, if you have a fitness blog you might create a board dedicated to performing specific exercises.

5 Interacting and Community

Pinterest doesn’t have to be a stand-alone social site. You can link your activities to Twitter and Facebook too. This means it can work strategically within your social networking marketing plan and other tactics. It’s also a networking community which means the more you interact with other Pinners, the more value you’re likely to receive from the site. Plan and schedule time to interact.

When your marketing tactics work together you generally receive a better return on your investment. Create a Pinterest strategy that includes goals and steps to achieve those goals, and integrate them with your existing tactics for maximum benefit.

6 Responsesto “How to Integrate Pinterest into Your Small Business Marketing Strategy”

  1. avatar Hector Delbridge says:

    Very nice, well written article. Question… how long does it take to get a Pinterest account? When i wake up in the mornings, I open Pinterest and feel inspired for the day. I’ve requested to have an account but it’s been a while and I have not heard anything yet! Does anyone know how long it takes? I have a small brooch Business on the side while I am busy studying and would like to share some of my images with people. Or does anyone know how you get invited by an account holder?

  2. avatar Darren Yates says:

    I have a few accounts on Pinterest and each one took around 24hrs or less for me to be approved. Maybe the email address you registered with has an influence on your approval. I’ve used the email address from my own domains rather than a free email account from Gmail, Hotmail, Yahoo, AOL etc. If you try registering with your own domain name email and that still doesn’t work post here and I’ll send you an invite. 😉

    Your jewellery business sounds ideal for promoting on Pinterest if you can get some good quality photos together. Repin other members jewellery images along with your own and you’ll start to build a following.

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