Effective Ways To Market Your Small Business

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Using Magazine and Newspaper Advertising

Newspaper and magazine advertising can be a mixed bag for small businesses.

On the one hand, a well done advertisement in a magazine or newspaper can give a small business a huge boost. On the other hand, putting money into print advertising without a well-designed campaign can be an easy way to burn a lot of cash.

Small businesses should focus on response-based advertising in print ads. Avoid ad salespeople who try to sell you on the concept of buying ads for the power of branding.

Instead, focus on tracking exactly what kind of results you’re getting from your advertising dollars. For every $1,000 you spend, you want to get at least $1,000 back in revenue – or more.

Learn as much as you can about direct response copywriting. Writing ads for magazines and newspapers is a lot less forgiving than writing copy for the internet.

Consider doing a postcard direct mail campaign to that magazine’s email list before doing an ad buy in the magazine. Often times the response rates will be very similar between mailing the list and posting an ad.

Mailing the list will give you a sense for how responsive that magazine’s audience is before you plop down a large chunk of change for an ad in the magazine.

Create a PR Storm

As a small business, you don’t need major exposure to get you a lot of traffic. In fact, just having an article published about you in a couple small local papers is often enough to have you completely booked full.

If you own a small online business, getting an article written about you by a couple prominent bloggers can be all it takes for you to set a record profits month.

Creating PR attention is about two things: having a great story and getting that story in front of the right person.

Having a great story means doing something creative, outrageous, spontaneous, relevant to current events or just anything that turns heads and would get newspapers read.

Contact journalists who’ve expressed an interest in that topic before. By and large, directly contacting journalists works better than trying to use press releases to get the story out.

To Sum Up

These are a few of the many ways small businesses can boost their profits and get more sales. Marketing your services sometimes means using just one tactic from beginning to end, but often times it also means testing a lot of different tactics to see what sticks. Each and every tactic covered in this report has been used to successfully build six-figure or larger businesses. Will yours be nex

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One Responseto “Effective Ways To Market Your Small Business”

1. Shasi says:

   24 January 2012 at 6:31 am

   Excellent site with an excellent article. This is an ideal blog for a small business owner. You have touched on the right points.
   http://apps.myglobenet.com/blog