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How to Boost Your Squidoo Lens Rankings

How to Boost Your Squidoo Lens Rankings

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How to Boost Your Squidoo Lens Rankings
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Squidoo is a social networking site. However, it’s also more than that. Users are able to create their own lenses, which are essentially web pages. You can write your lens on any topic and use it to make money.

Squidoo lenses are said to receive a great page ranking with the search engines. However, there are also things you can do to boost your Squidoo lens rankings.


Like any basic web page, the best way to boost a Squidoo lens ranking is to publish great content. Content is evaluated by a number of criteria including:

* Quality – Create top quality content. That means it is well written but also provides value and interest to a specific audience. For example, if your topic is Hot Chocolate then you want to make sure you’re providing interesting and valuable information to people who enjoy hot chocolate.

* Updates and frequency – Squidoo isn’t a “set it and forget it” type of site. You want to be vigilant about updating your page with new and interesting information. The more you update it, the better. It adds value and maintains interest in your page.

Squidoo Account Activity

Your ranking increases as the activity on your lens increases. It also increases as your own activity on the site increases. Remember, this is a social networking site.


Squidoo uses the snowball effect to boost rankings too. As your lens grows in popularity, more high-ranking lenses will link to you and vice versa. You begin to generate more and more awareness and attention. You generate more activity on your lens. This results in a better ranking. It snowballs or increases in volume.

Include Images

In addition to publishing great content you can increase the interest level and value of your content by including images and even video. You can also update or add interest to your lens by creating an interesting-looking page. You can use CSS or HTML to add graphics and borders to your page.

Make Sales

Squidoo allows you to use both eBay and Amazon modules to earn commissions. Each commission you make helps boost your ranking. More sales means more money to you but it also means that your lens becomes more visible.


Readers and other Squidoo publishers can “favorite” your lens or give your lens a thumbs up. These votes of confidence help increase your ranking. How do you get votes? It all comes back to publishing great content!

Ask Questions

Finally, don’t forget to ask questions and get your readers involved. Publish a poll or survey. People enjoy being interactive and sharing their opinion. This will drive traffic to your lens, increase linking and boost your ranking.

5 Responsesto “How to Boost Your Squidoo Lens Rankings”

  1. avatar Filipino Writer says:

    I agree with most of your points. However I disagree with the following:

    “You can write your lens on any topic and use it to make money.”

    There are certain topics that are banned from Squidoo like gambling and online streaming topics. 🙂

  2. avatar Darren Yates says:

    >There are certain topics that are banned from Squidoo like gambling and online streaming topics

    Good point, along with racism, porn, extreme political views and a few others that escape me right now.

    Thanks for pointing this out. 😉

  3. avatar ollyfreelance says:

    You have done a great job here. Good work.

  4. avatar Ramil says:

    I’ve been trying to increase my lens ranking but seems the ranking system of squidoo is different from off-page SEOing.

  5. avatar Darren Yates says:

    To improve your Lens ranking on Squidoo you need to score points. You can do this in a number of ways, the simplest is to visit Squidoo regulalry and login, regular logging in will score you points. From there you need to gain ‘Likes’ and comments for your Lens from other users and to get people to add your Lens to their Squidoo favourites. A ‘Like’ from a ‘Giant Squid’ will also give a Lens a boost. Giant Squid’s are squidooo users with multiple Lenses and good standing on Squidoo. 10 comments, 10 favourite and 20 Likes will see a Lens jump in rankings on Squidoo from 250K to 50-80K. But you must keep receiving all of the above to hold these rankings and move up further. There are numerous services out there that will source and implement all of the above for a fee, Google knows ;). Outside of Squidoo a Lens ranking in Google can be boosted by the usual SEM methods, that is inbound links.

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